This is also evident from the opening session on the Congress Stage. She starts with the question What is “trust” actually Louise Houghton moderator uses the Urban Dictionary TRUST is what you expect from people close to you give everyone you know a lighter now cover yourself in gasoline... What begins humorously soon becomes an idea more serious than Dominik Matyka Chief Advisor of DMEXCO advocates that we network more closely trust each other and thus tackle the great challenges of the world. And with that he speaks very specifically of the climate crisis. How does it fit together that we want to promote community and at the same time are dependent on air travel when we visit a fair like this This is the starting point for a not so small raffle sponsored by productsup there is a note under every seat on the Congress Stage one of the many is the winner for a CO compensation through reforestation in the amount of euros and an electric car.
Unfortunately we didn t win but we did receive aptly whatsapp mobile number list plausible statements from Stephanie Buscemi CMO Salesforce who after the welcome talks about the importance of trust for brands. What sticks is an appeal to all those involved in marketing Don t talk the talk but walk the walk. What does she mean by that In times of abuse of trust on the part of industry e.g. data trading politics e.g. lack of transparency and society e.g. gender equality companies face the challenge of winning the real trust of their employees customers and society. For them it s about taking needs seriously and creating facts instead of delivering mere lip service. Takeaway The stakeholder comes first Stephanie Buscemi s words echo in the following opening panel which bears the DMEXCO motto TRUSTINYOU.
Williams will moderate and welcome guests Rob Tarkoff from Oracle Michael Rubenstein from Apexes Philipp Justus from Google and Jolanda Schwirtz from Nestlé. The panel discusses the various measures that companies use to gain trust. Transparency stakeholder involvement bottom up approaches socio political projects are not new ideas. A succinct statement We live in “stakeholder capitalism” as the group says. The customers employees and people around a company will be more important than the shareholders. Companies have to ask themselves whether they are making the world a better place or whether the opposite is the case.